What is populararity?
Simple. It's when the people around you take notice of you and that's what we do. We make people notice you with video testimonials. It's social proof that people like working with you.
Why get popular?
Successful people are not smarter or better than you, they just show you more social proof. Popular people make sure you see all the other people they interact with and how happy they are to have worked with you.
How much popularity do I need?
The more you have the better your results. It creates trust and FOMO (Fear of Missing Out) so that more people want to work with you.